GM's Cadillac Sponsors Chinese
Nice Cadillac, comrade.
Sep 23, 2010 • By KELLEY CURRIE, The Weekly Standard
Motor Trend magazine's blog reported this week that Cadillac, the flagship luxury brand of our
very own Government Motors, has engaged in a sponsorship deal with a state-owned
Chinese propaganda film company to link its cars with a new film on the glorious history of the
Chinese Communist Party. The film, entitled (depending on translation) "Birth of a Party" or
"The Great Achievement of Founding the Party," is reportedly being produced by the party to
celebrate its 90th birthday. It is intended as a prequel of sorts to last year's star-studded nationalist
extravaganza "The Founding of a Republic," and will focus on the events leading up to the 1921
birth of the Chinese Communist Party.
An anonymous blogger at China Auto Web, a website that monitors China's auto industry, had
this to say:
According to an announcement posted on Shanghai GM’s official web site yesterday, whose title
reads "joining hands with China Film Group, Cadillac whole-heartedly supports the making of
the Birth of a Party" (sorry if this makes you puke), the filming team and stars will be riding the
Cadillac SLS, marketed as a luxury executive saloon.
Curiously, there was no mention of this marketing coup on GM’s or Cadillac’s English-language