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GM's Cadillac Sponsors Chinese

Propaganda Film

Nice Cadillac, comrade.

Sep 23, 2010 • By KELLEY CURRIE, The Weekly Standard

Motor Trend magazine's blog reported this week that Cadillac, the flagship luxury brand of our

very own Government Motors, has engaged in a sponsorship deal with a state-owned

Chinese propaganda film company to link its cars with a new film on the glorious history of the

Chinese Communist Party. The film, entitled (depending on translation) "Birth of a Party" or

"The Great Achievement of Founding the Party," is reportedly being produced by the party to

celebrate its 90th birthday. It is intended as a prequel of sorts to last year's star-studded nationalist

extravaganza "The Founding of a Republic," and will focus on the events leading up to the 1921

birth of the Chinese Communist Party.

An anonymous blogger at China Auto Web, a website that monitors China's auto industry, had

this to say:

According to an announcement posted on Shanghai GM’s official web site yesterday, whose title

reads "joining hands with China Film Group, Cadillac whole-heartedly supports the making of

the Birth of a Party" (sorry if this makes you puke), the filming team and stars will be riding the

Cadillac SLS, marketed as a luxury executive saloon.

Curiously, there was no mention of this marketing coup on GM’s or Cadillac’s English-language

websites.

http://www.weeklystandard.com/blogs/gms-cadillac-be-featured-chines...

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